“Outdoor Business Town USA”: Steamboat Springs has become a proving ground for outdoor innovation


Routt County’s playground is a “perfect package” for enticing and fostering outdoor recreation entrepreneurs.

ROUTT COUNTY - With more than 90 and counting, Steamboat Springs is well known as a breeding ground for Olympians. But it’s also just as fertile an environment for outdoor businesses, nurturing them with all the right ingredients to succeed.  

Forget its snappy “Ski Town USA” moniker. How about “Outdoor Business Town USA”?

Somehow, a veritable Who’s Who of successful outdoor companies have set roots and prospered in this small mountain community in northwest Colorado.

Leading the pack are such outdoor giants as merino apparel maker Smartwool, tent and sleeping bag manufacturer Big Agnes, energy food company Honey Stinger and Boa Technology, a ratcheting system that recently sold for $454 million.