Owner creates gym he wanted, gets ready to open West Steamboat facility

'My whole goal was basically to build the gym that I wish existed'

Blake Wise took a moment on Monday outside the Peak Strength gym to look at the sign hanging above the door of the facility that he will open this month on the west side of Steamboat Springs.

“My whole goal was basically to build the gym that I wish existed,” said Wise, who co-owns the gym with another partner. “We have good gyms, but they’re on the other side of town, and they are very busy. I wanted something on this side of town, and with all the top-of-the-line equipment, but at a price that people can afford.”

Wise recently transformed a former auto parts store at 2400 Lincoln Ave., filling 5,000 square feet with the latest equipment from Life Fitness and Hammer Strength and covering the concrete flooring with wall-to-wall rubber flooring. An additional 700-square-foot space will house two bathrooms with shower areas and a recovery room featuring a three-person sauna.