Paddleboard manufacturer Hala Gear has changed hands, but will remain based in Steamboat Springs after being purchased by 2010 Steamboat Springs High School graduate Colleen King.
“I love the Hala brand, and I think that Peter and all of us that have worked for him worked really hard to build a great brand,” King said. “When it looked like Hala was maybe not going to carry on, I thought it is too good not to.”
King purchased the Hala assets, digital assets, trademarks and patents from former business owner Peter Hall on May 28. She then took the assets and created her own limited liability company. The Hala Gear Store at 910 Yampa St. closed this spring, and now Hala operates through its website at HalaGear.com.
